Greetings
New Year Gifts
A New Year’s gift is a present given along with New Year’s greetings to those who have supported you throughout the year.
It carries gratitude for the past year and the wish, “Thank you for your continued support this year,” making it a tradition unique to the New Year. In recent years, such gifts have also been chosen as souvenirs when returning home or as presents for people you haven’t seen in a while. At SOU・SOU, we have prepared a selection of auspicious items for the New Year, including tenugui featuring the zodiac sign of the year, “Uma (Horse).”
New Year’s Tenugui
New Year’s Tenugui
A set featuring a limited-edition New Year’s card and a tenugui. Tenugui decorated with zodiac and auspicious motifs are ideal for New Year’s greetings.
Embroidery Brooch
An embroidered brooch expressing SOU・SOU textile designs. Zodiac and auspicious motifs make it perfect for the New Year, adding a subtle accent to clothing or bags.
Higashi Sweets Set
A dry sweets set created in collaboration with Kyoto confectionery maker “Chokyudo.” Each piece is carefully handmade by artisans who cherish the changing seasons.
Oboro Gauze Towel
In 1908, founder Shozaburo Morita invented a technique that dyes only the weft yarns without dyeing the pile. Because the patterns appear softly blurred, it came to be known as “Oboro-dye.” Compact and quick-drying, it is a towel well suited to Japan’s climate.
Tabi Socks
Tabishita® is SOU・SOU’s registered trademark, designed to be worn under jikata tabi. We have gathered textile designs perfect for this season and special occasions.

