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A Western clothing line that blends naturally with SOU・SOU’s traditional Japanese wear. Basic, simple, and subtly refined — offering stylish everyday attire.
SOU・SOU’s JAPAN DESIGN JAPAN MADE clothing. Made with seasonal fabrics to enjoy from autumn through winter.
Garments repeatedly patched and mended over time, known as “BORO.” We captured their distinctive character in a textile design.
Within Uzumasa Kyoto Village, you can now also find the "Chibi Kage" items, featuring the officially recognized SOU・SOU Yufuku character, on the netshop.
We have created a Western clothing line that fits SOU・SOU. Basic & simple, a little nifty ... It is a proposal of such daily fashionable clothes.
A Western clothing line that blends naturally with SOU・SOU’s traditional Japanese wear. Basic, simple, and subtly refined — offering stylish everyday attire.
T-shirts and jersey tops that can be worn whatever the season. We offer a wide range of functional fabrics, with a focus on 100% cotton fabrics of just the right thickness.
Exclusive to SOU・SOU: "Chizimi Cotton x Textile."。
Cool with just one layer, warm by layering it. A comfortable material that suits the Japanese climate throughout the four seasons.
Made with materials and functionality, such as lightweight materials with water repellent and resistance. Unique designs add a playful touch.
Cool with just 1 layer, warm with layering. Complete outfit with just one piece. Mainly made with Chizimi Cotton that suits the Japanese climate throughout the year.
Chizimi cotton is a light and easy-to-move fabric made from natural materials. Pants and skirts with a basic design that will never go out of style.
SOU・SOU's chizimi cotton pajama, made with a focus on comfort. Enjoy a quality sleep and relaxation.
Promotional items for SOU・SOU,featuring textile design "SO-SU-U". The hand-drawn numbers are popular and make a great gift.
Basic and simple design is complemented by embroidery and Kyoto yuzen dyeing, which adds a touch of playfulness. Fashion accessories that can be worn with both Japanese and Western styles.
A basic design that complements both traditional Japanese and Western attire from Yousou. Featuring original designs such as prayer beads heels and textile solesJapan design, Japan made.
SOU・SOU design T-shirts for kids. Available in matching colors for adults. Also recommended for parent-child coordination.
Collection of Yousou. FW item
Summer items from SOU・SOU Yousou..










