Basics to match with Japan style

Portez un kimono avec des articles décontractés basiques

We have created a Western clothing line that fits SOU・SOU. Basic & simple, a little nifty ... It is a proposal of such daily fashionable clothes.

SOU・SOU Yousou. Spring Collection

Uplifting spring. SOU・SOU Western styles.

Spring at SOU・SOU Yousou.

New arrivals include items featuring the Japanese traditional aesthetic “BORO” expressed in textile designs, as well as tunics and dresses with Kyoto Stencil Yuzen dyeing applied to check patterns. Stylish for all ages and genders.

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Y. Sneakers

Japan Made Sneakers

JAPAN DESIGN, JAPAN MADE.

JAPAN DESIGN JAPAN MADE. These sneakers focus on comfort with cushioned heels and flexible toes. The upper features the “SO-SU-U” motif dyed in traditional Kyoto Stencil Yuzen, and the signature “SO-SU-U Sole” leaves playful stamped patterns on wet days.

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SOU・SOU PROMOTION

Pop & Basic

Pop & Basique

Promotional items that were not for sale, are now available. The pop numbers have a borderless appeal. These practical, basic-shaped bags are also recommended as gifts.

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Nouveaux produits

A Western clothing line that blends naturally with SOU・SOU’s traditional Japanese wear. Basic, simple, and subtly refined — offering stylish everyday attire.

NEW